Situation
Most feeds die because they’re built on mood, not process. You need a lightweight system that ships quality even when time is tight.

Operating Model (A-U-T-O)

• A — Audit (30 min): Goals, proof, platform focus. Kill list: off-brand covers, slow hooks, missing captions.

• U — Units (4h shoot): One shoot → many units: 4 core stories, 20 stills, 3 quotes, 8 micro-cuts, 1 BTS strip.

• T — Templates (2h post): Ratio presets (9:16 / 1:1 / 16:9), subtitle styles, cover grids, hook lines.

• O — Orchestration (30 min): Calendar, posting windows, story remix, comment ritual (first 60 minutes).

Quality Gates

• Hook hold ≥ 55% (first 0–3s)

• Completion ≥ 30% (60–90s shorts)

• Save rate ≥ 6% on How-to / Proof posts

• Profile taps per post rising week over week

Playbooks (copy-ready)

• Proof: “How we hit 10k+ views in 5 hours (90% followers) — the actual workflow.”

• How-to: “Three hooks that work in 60 minutes — no clickbait.”

• Story: “What we remove so the work feels luxurious.”

What actually scales
A library, not a firehose of throwaways: formats you re-shoot monthly and recut intelligently.

You can keep posting when time is left over—or choose a system that delivers even when there isn’t.