The problem

Views without authority don’t move business. Authority needs a film that’s clear, felt, and shippable on time.

Outcome

A compact, end-to-end workflow (concept → shoot → edit → publish) that turns short films into trust.

The V-A-C Structure (Vision · Arc · Cadence)

• Vision: What must viewers feel and remember? Write it in one line.

• Arc: 3-act micro-story (Hook – Proof – Payoff).

• Cadence: Rhythm in cuts, music, and VO; switch pattern every 6–9 seconds.

Production Plan

1. Concept page (1 sheet): audience, promise, proof, line-by-line VO.

2. Shot plan: A-roll emotion, B-roll proof, inserts for credibility (hands, tools, environment).

3. On-set: slate beats not shots; record room tone; capture a clean hero line twice.

4. Edit order: selects → radio cut → b-roll cover → music/FX → text overlays → grade → QC.

5. Mastering: safe titles, captions, -14 LUFS, platform ratios (9:16, 1:1, 16:9).

Templates

• Hook lines: “I had {time} to get {result}. Here’s the plan.” / “Everyone overcomplicates {topic}; here’s the 60-minute version.”

• Lower-thirds: Name · role · one proof (e.g., “10k views in 5h”).

Pitfalls

• Fancy transitions without story, muddy mid-tones, music louder than voice, missing captions.

Metrics

• 3-s hold rate, 30-s retention, completion %, saves, profile taps, inquiries.

If your brand deserves to be seen like the ones people admire, act like it in the edit.