Starting point
A founder posting great visuals with inconsistent results. No messaging spine, no cadence. Quality there—identity fuzzy.

What we did in 10 days

• Day 1–2 (Audit): audience, objections, proof assets; killed 4 low-ROI content types.

• Day 3–4 (Story): one-sentence promise + proof lines (military discipline, CEO-level execution).

• Day 5–6 (Visual guardrails): Morva for headlines, Inter/Mona for body; Navy & Copper ratios; photo rules.

• Day 7–8 (Engine): three pillars (Proof / How-to / Story), weekly cadence, reusable formats.

• Day 9–10 (Kickoff): shot list, scripts, first month scheduled.

Outcomes (first 30 days)

• Save rate +26% on educational posts

• More profile taps per post; fewer content rewrites

• Inbound inquiries from the right clients

Why it worked
We connected identity → visuals → operations. Beautiful stayed beautiful; now it also compounds.

You can keep producing content—or start building a brand system that produces results.