29 sep, 2025
Capturing the Soul of New York City Through Innovative Cinematography
Room Rules
One line first: “What should the viewer feel and remember?” Everything else is decoration.
Beats > shots: We plan moments that serve the arc, not tricks.
Fewer moves: Every decision must read the story even on mute.
Continuity of language: Type, palette, framing—one grammar across every asset.
Pre-Pro Board (one sheet)
Outcome & metric (e.g., watch time, profile taps)
Mood words & colors (Navy, Copper; neutral-warm skin tones)
Beat list (Hook → Proof → Payoff)
Risk log (time, location, rights) + Plan B
On-Set Cadence
Block → rehearse → take.
Protect performance windows; quiet comms; quick checks (skin, focus, noise).
Lock two hero takes, grab wild lines, record room tone.
Post Ritual
Radio cut (story first), then B-roll logic, then music/SFX, then grade (S-C-M: Skin / Contrast / Mood).
Export per platform with metadata and cover frames.
Two review rounds—not twelve.
Why it holds
Military-shaped coordination + executive-level exposure + filmmaker instincts = calm sets, clear decisions, premium look without waste.
You can collect pretty fragments—or ship one coherent story people remember. Your call.
